My group and I started this project by setting dates of when we wanted to be done with specific parts of this project. We set the research portion to be done by Wednesday, the 19th, in order to be two classes ahead of the due dates for these portions. On Friday (the due date of the research portion), we finished the storyboard. After finishing these two assignments that were due before the actual presentation, we could then focus on planning our presentation and music video. However, the storyboard took a little longer than expected because we realized that we really had to focus on this part of the project in order to make the music video easier. Therefore, we had to do some work at home.
After finishing the parts of the project that were due before the presentation, we began to plan how we were going to tackle the marketing, campaign, and music videos of our project. First, we assigned jobs to each person in order to properly have enough time to create each section of the project. I decided I was going to create the website because I had past experience with Wix and knew I was the best fit for this job. Paulina was going to make the social media accounts, while Marshall started picking out the templates for the presentation. However, we began by looking at PowerPoint but then switched to Canva as PowerPoint did not have appropriate themes for the branding we wanted to create through the templates and colors of our presentation. This was an awesome decision as Canva had a bigger variety and better choices. We decided to do part of the music video filming at home, and part of it at school on a specific day.
For how we brainstormed this project, my group and I started the music marketing project by researching the country genre. First, we created the Research chart that included 2 case studies, focusing on artists who integrate both country and pop or rock, because our artist integrates a pop aspect to her music. We paid close attention to the marketing strategies and audience interactions of the artists as we were focused on learning from these strategies to implement into our artist. After researching and becoming familiar with the country genre, we shifted our focus to planning the specific marketing techniques that we were going to integrate into our campaign. We analyzed different methods and came to the conclusion that we were going to create her own website, her own social media profiles, her own Tik Tok profile and Tik Tok collaboration, her own merch shop, and the various distribution services for her music. We also decided that she was going to host a “pop-up” event on a specific day. Our research on country artists and the country genre helped us discover which marketing strategies were the best fit for our artist and her style. After brainstorming ideas for her brand, we then decided on a color scheme. This scheme is created to best match our artists’ vibe, and the vibe we want her to give off.
After planning the color scheme and marketing strategies, we began to plan the music video. At this point, we not only knew her style, but also her branding and what it was going to look like. One person focused on drawing out the storyboard, while the other two people collaborated to help brainstorm ideas for how to properly portray our artist and her branding in a video. We created the storyboard by listening to the song and picturing what was going to happen at what parts. This helped us tremendously as we had a clear picture of what it was going to look like. Finally, we had mostly all the brainstorming and the planning done, so we began to complete all parts of this project.
The next steps for completing this project are to work in and out of the classroom to complete the presentation, website, filming of the music video, and editing. Basically, we need to integrate all of our research and ideas to complete the project and make sure that we have all of the details required from the directions.
The Planning Guide that we set up on the first day that we got to work on the project:
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